Long before Martha Stewart, there was Betty Crocker. In 1950, her brand-new Picture Cook Book hit shelves, with sales that rivaled that of another big book, The Bible. To date, it has sold more than 75 million copies. Created in 1921 by a flour company, Betty Crocker became the most famous and most trusted advisor to American cooks. This illustrated lecture by historian Leslie Goddard looks at how Betty Crocker was invented, why her cookbook has endured, and what makes her so iconic. It’s perfect if you’re feeling like cooking up some nostalgia. This program is presented in recognition of Women’s History Month, an annually declared month that highlights the contributions of women to events in history and contemporary society.